Hawaiian Airlines has announced that Diana Birkett Rakow will become Chief Executive Officer on October 29, 2025, succeeding Joe Sprague, who is retiring after a distinguished 25-year career with Alaska Airlines, Horizon Air, and Hawaiian Airlines. The leadership change comes as Hawaiian continues its integration into Alaska Air Groupand prepares to operate under a single FAA operating certificate later this fall.
Hawaiian Airlines, now operating under Alaska Air Group, has revised its fleet plan with a significant adjustment: the conversion of five Boeing 787-9 Dreamliner orders into the larger-capacity 787-10 variant. The decision underscores the group’s evolving approach to fleet optimization and capacity planning across its long-haul network.
Alaska Air Group has appointed Shelly Parker as the new head of Hawai‘i guest operations for both Alaska Airlinesand Hawaiian Airlines, marking a key leadership move as the two carriers continue their integration process. Parker will also join the company’s Honolulu leadership team, strengthening local oversight of operations in Hawai‘i.
Alaska Air Group has appointed a unified Honolulu-based leadership team to oversee the combined operations of Alaska Airlines and Hawaiian Airlines throughout Hawaiʻi. This organizational move reflects the ongoing integration process following Alaska Air Group’s agreement to acquire Hawaiian Airlines.
Alaska Air Group, the parent company of Hawaiian Airlines, has announced plans to establish new pilot and flight attendant bases for the Hawaiian brand in Seattle, with operations set to begin in March 2026. This move represents a significant step in the post-merger integration of Hawaiian Airlines into Alaska’s mainland infrastructure.
Alaska Air Group, one of the largest carriers in the United States, has announced plans to exercise options for five additional Boeing 787-9s, expanding its long-haul capabilities. Simultaneously, the airline will firm up additional options for Boeing 737-10s, reinforcing its narrowbody growth strategy.
Alaska Air Group reported a net loss of $166 million for the first quarter of 2025, despite achieving a substantial 41% year-on-year increase in operating revenues, which rose to $3.13 billion. The results highlight the ongoing financial challenges facing the airline, even as passenger demand and revenue streams show significant recovery momentum.
Japan Airlines (JAL) has expressed its intention to incorporate Alaska Air Group into its existing trans-Pacific joint venture with US-based American Airlines. Although JAL has clearly indicated this strategic interest, no specific timeline for the inclusion was provided.
Alaska Air Group, a leading U.S. airline group, has announced impressive financial results for 2024, showcasing strong growth across key metrics. The company reported a 13% increase in total revenue, reaching $11.7 billion, and achieved a net income of $395 million for the year.
Alaska Air Group (US) has introduced its ambitious “Alaska Accelerate” strategic plan, charting a three-year roadmap aimed at unlocking US$1 billion in incremental profit and significant value creation following its combination with Hawaiian Airlines (US). The strategy underscores the Group’s focus on delivering enhanced operational efficiency, improved profitability, and stronger shareholder returns.
